Battery-Powered Tool Maker Greenworks Overhauls Global Strategy at Distributor Summit

Greenworks CEO Yin Chen stood before the company’s North American sales and distributor meeting in Mooresville on August 10 and declared a fundamental shift in direction. The announcement was not about a single new product. It was about remaking how the company operates across every market it serves.

The initiative, called Greenworks Power, moves the company away from developing individual tools in isolation and toward what Chen describes as a platform ecosystem. “Greenworks Power marks our evolution, from product innovation toward an ecosystem founded on a platform,” Chen said. “Through clean energy technologies and smart technologies, we will expand the boundaries of products and applications, connect more products, scenarios of use and users, and create long-term value on global markets.” The three-day meeting, which ran through August 12, served as the formal launch point for that vision.

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For ordinary users and professionals who depend on battery-powered equipment daily, the practical implications are significant. Greenworks introduced 24V PowerAll Pro, a unified battery platform supporting more than 200 power tools and lawn and garden products. Construction workers, landscapers, and maintenance crews who currently manage multiple battery standards across different brands could, under this system, consolidate around a single power source. Fewer incompatible batteries, fewer charging systems, and broader equipment coverage represent a direct quality-of-life improvement for tradespeople and contractors.

The company is also moving into territory it has not previously occupied. The Optimus UTV is a fully electric utility vehicle, extending Greenworks’ energy systems into the vehicle sector. Optimus CUBE applies the same battery technology to energy storage, supply, and management. Meanwhile, AiMowbot, an autonomous lawn mower using RTK positioning, eliminates perimeter cables entirely and handles mapping, navigation, and operation without manual guidance. Each of these products draws from the same underlying platform rather than standing alone.

What changed is the architecture behind the products. Greenworks is integrating its research and development resources, intelligent manufacturing, supply chain operations, distribution networks, and brand development into a coordinated global structure. GaN charging technology sits among the technical advances underpinning the system. Retail channels, professional networks, e-commerce platforms, and direct-to-consumer channels are all being brought into alignment, with locally tailored offerings sitting alongside consistent global brand communication.

The strategy reflects a broader shift across the power equipment industry toward integrated energy ecosystems rather than standalone devices. By consolidating battery platforms and control systems, Greenworks is positioning itself to serve residential, professional, and commercial customers through a single coherent framework rather than a collection of separate product lines.

Whether that framework can deliver on its promise across the diverse markets Greenworks serves, from North America to international territories, is the question the company’s next few years will answer.